足球产业大发展 万达玩起世界杯
2016-03-22 16:06:14
作者:adv09
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劲爆体育讯:继并购瑞士盈方体育、世界铁人公司之后,万达集团再次大手笔出手体育产业。3月18日,国际足联(FIFA )与万达集团签订战略合作协 议,万达成为中国首个国际足联顶级赞助商,协议有效期长达15年。昨日,国际足联和万达集团战略合作发布会在北京举行,国际足联主席因凡蒂诺、万达集团董 事长王健林共同祝贺万达与国际足联正式签约……。
劲爆体育讯:继并购瑞士盈方体育、世界铁人公司之后,万达集团再次大手笔出手体育产业。3月18日,国际足联(FIFA )与万达集团签订战略合作协 议,万达成为中国首个国际足联顶级赞助商,协议有效期长达15年。昨日,国际足联和万达集团战略合作发布会在北京举行,国际足联主席因凡蒂诺、万达集团董 事长王健林共同祝贺万达与国际足联正式签约,国际足联副主席钟大卫、国际足联首席市场官希里威、中国足协副主席张剑、万达集团董事长王健林出席发布会。资深体育媒体人马德兴认为:万达成为国际足联顶级赞助商,成为国际足联最紧密的合作伙伴,抢占世界足球高地,将在国际足联享有空前的话语权,也将极大地推动中国足球发展。
万达集团成为国际足联合作伙伴意义重大。首先,这标志着万达拥有了世界体育产业上游最顶级的资源,这是万达体育产业发展的重大突破。万达与国际足联的合作将促进万达体育产业的发展。
其次,万达国际品牌形象将得到极大提升,加快实现从中国著名品牌到世界著名品牌的跨越。借助国际足联和足球世界杯的巨大影响力,万达的全球影响力和品牌美誉度将迅速提升,获得更多全球市场机会。
第三,极大推动中国足球产业发展。成为国际足联合作伙伴,万达将在足球世界杯等重大足球国际赛事的申办中发挥更大作用,实现中国足球和世界足球零距离接触, 提高中国足球在国际足球体系中的话语权。中国足球运动水平虽然相对落后,但拥有全球最多的球迷和最大的足球市场,发展潜力巨大。万达将借助国际足联的专业 力量,帮助中国足球提高职业化水平和产业化运作,加速中国足球振兴步伐。
After the merger of Swiss infront sports, the world iron company, Wanda Group again generous shot of sports industry. March 18th, the International Football Federation (FIFA) and Wanda Group signed a strategic cooperation agreement, Wanda has become China's first FIFA top sponsors, the agreement is valid for up to 15 years. Yesterday, FIFA and Wanda Group strategic cooperation conference held in Beijing, the FIFA president Infantino, Wanda Group Board of directors Long Wang Jianlin together to congratulate the Wanda and FIFA official signing, FIFA vice president Zhong Dawei, FIFA chief marketing officer Xi Li Wei, the Chinese Football Association vice chairman Zhang Jian, Wanda Group Chairman Wang Jianlin attended the press conference. Ma Dexing, senior sports media think: Wanda became top sponsor of the FIFA, FIFA most closely to become a partner, to seize the high ground in the world of football, in FIFA enjoy unprecedented discourse right, will greatly promote the development of Chinese football.
FIFA partner is the highest level of FIFA sponsors and sponsors of this level has held include the football World Cup, the tournament of global marketing rights, the world's largest only eight places, intense competition, high standard FIFA and the use of. Football is the world's first sport, becoming a symbol of corporate status and strength of the International Football Association, the past has been the world famous multinational enterprises in the world. It is reported that Wanda and FIFA to become partners in the negotiation process, from American competitors chose to quit. This shows that with the rise of the Chinese economy, to Wanda as a representative of a group of Chinese enterprises has world-class competition strength.
Wanda Group to become the meaning of the FIFA partner. First of all, this marks the world's sports industry has the most top sports industry resources, which is a major breakthrough in the development of sports industry. Wanda cooperation with the International Football Association will promote the development of the sports industry.
Secondly, the international brand image will be greatly enhanced, to accelerate the realization of the famous brand from China to the world famous brand. With FIFA and the World Cup soccer great influence, Wanda's global influence and brand reputation will rise rapidly to obtain more market opportunities in the world.
Third, greatly promote the development of China's football industry. Become a FIFA partners, Wanda will in the bid to host the football World Cup and other major international football tournament play a greater role, realize zero distance Chinese football and the world football contact, improve the Chinese football voice in international football system. Although the level of Chinese football is relatively backward, but has the world's largest fans and the biggest football market, the development potential is huge. Wanda will be the use of the International Football Association professional strength, to help Chinese football to improve the level of professionalism and industrialization, accelerate the pace of China's football revitalization.
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