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足球产业大发展万达玩起世界杯
2016-03-22 16:06:14 作者：adv09 阅读数: 我要发言(0) 收藏本文

劲爆体育讯：继并购瑞士盈方体育、世界铁人公司之后，万达集团再次大手笔出手体育产业。3月18日，国际足联（FIFA ）与万达集团签订战略合作协议，万达成为中国首个国际足联顶级赞助商，协议有效期长达15年。昨日，国际足联和万达集团战略合作发布会在北京举行，国际足联主席因凡蒂诺、万达集团董事长王健林共同祝贺万达与国际足联正式签约，国际足联副主席钟大卫、国际足联首席市场官希里威、中国足协副主席张剑、万达集团董事长王健林出席发布会。资深体育媒体人马德兴认为：万达成为国际足联顶级赞助商，成为国际足联最紧密的合作伙伴，抢占世界足球高地，将在国际足联享有空前的话语权，也将极大地推动中国足球发展。　　

        国际足联合作伙伴是国际足联最高级别的赞助商，这一级别的赞助商拥有使用国际足联及其举办的包括足球世界杯在内的所有赛事进行全球市场营销的权利，全球最多只有8个名额，竞争激烈，标准极高。足球是世界第一运动，成为国际足联合作伙伴是企业地位和实力的象征，过去一直是世界著名跨国企业的天下。据悉，万达与国际足联进行成为合作伙伴的谈判过程中，来自美国的竞争对手选择了退出，这说明随着中国经济崛起，以万达为代表的一批中国企业已具备了世界级的竞争实力。　　
        万达集团成为国际足联合作伙伴意义重大。首先，这标志着万达拥有了世界体育产业上游最顶级的资源，这是万达体育产业发展的重大突破。万达与国际足联的合作将促进万达体育产业的发展。　　

        其次，万达国际品牌形象将得到极大提升，加快实现从中国著名品牌到世界著名品牌的跨越。借助国际足联和足球世界杯的巨大影响力，万达的全球影响力和品牌美誉度将迅速提升，获得更多全球市场机会。　　

       第三，极大推动中国足球产业发展。成为国际足联合作伙伴，万达将在足球世界杯等重大足球国际赛事的申办中发挥更大作用，实现中国足球和世界足球零距离接触，提高中国足球在国际足球体系中的话语权。中国足球运动水平虽然相对落后，但拥有全球最多的球迷和最大的足球市场，发展潜力巨大。万达将借助国际足联的专业力量，帮助中国足球提高职业化水平和产业化运作，加速中国足球振兴步伐。

After the merger of Swiss infront sports, the world iron company, Wanda Group again generous shot of sports industry. March 18th, the International Football Federation (FIFA) and Wanda Group signed a strategic cooperation agreement, Wanda has become China's first FIFA top sponsors, the agreement is valid for up to 15 years. Yesterday, FIFA and Wanda Group strategic cooperation conference held in Beijing, the FIFA president Infantino, Wanda Group Board of directors Long Wang Jianlin together to congratulate the Wanda and FIFA official signing, FIFA vice president Zhong Dawei, FIFA chief marketing officer Xi Li Wei, the Chinese Football Association vice chairman Zhang Jian, Wanda Group Chairman Wang Jianlin attended the press conference. Ma Dexing, senior sports media think: Wanda became top sponsor of the FIFA, FIFA most closely to become a partner, to seize the high ground in the world of football, in FIFA enjoy unprecedented discourse right, will greatly promote the development of Chinese football.

FIFA partner is the highest level of FIFA sponsors and sponsors of this level has held include the football World Cup, the tournament of global marketing rights, the world's largest only eight places, intense competition, high standard FIFA and the use of. Football is the world's first sport, becoming a symbol of corporate status and strength of the International Football Association, the past has been the world famous multinational enterprises in the world. It is reported that Wanda and FIFA to become partners in the negotiation process, from American competitors chose to quit. This shows that with the rise of the Chinese economy, to Wanda as a representative of a group of Chinese enterprises has world-class competition strength.
Wanda Group to become the meaning of the FIFA partner. First of all, this marks the world's sports industry has the most top sports industry resources, which is a major breakthrough in the development of sports industry. Wanda cooperation with the International Football Association will promote the development of the sports industry.

Secondly, the international brand image will be greatly enhanced, to accelerate the realization of the famous brand from China to the world famous brand. With FIFA and the World Cup soccer great influence, Wanda's global influence and brand reputation will rise rapidly to obtain more market opportunities in the world.

Third, greatly promote the development of China's football industry. Become a FIFA partners, Wanda will in the bid to host the football World Cup and other major international football tournament play a greater role, realize zero distance Chinese football and the world football contact, improve the Chinese football voice in international football system. Although the level of Chinese football is relatively backward, but has the world's largest fans and the biggest football market, the development potential is huge. Wanda will be the use of the International Football Association professional strength, to help Chinese football to improve the level of professionalism and industrialization, accelerate the pace of China's football revitalization.

文章关键词：积分联赛业余足球业余球员业余球队城市足球劲爆体育

足球产业大发展万达玩起世界杯
2016-03-22 16:06:14 作者：adv09 阅读数: 我要发言(0) 收藏本文

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足球产业大发展 万达玩起世界杯 2016-03-22 16:06:14 作者：adv09 阅读数: 我要发言(0) 收藏本文

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足球产业大发展万达玩起世界杯
2016-03-22 16:06:14 作者：adv09 阅读数: 我要发言(0) 收藏本文