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阿迪耐克難兼容 英格蘭有「球」踢不得
2018-03-29 20:01:16   作者:李路明   阅读数:   我要发言(0)   收藏本文

勁爆體育2018世界盃:由於英格蘭足協和耐克簽訂了贊助協定,因此,三獅軍團只能在他們開始世界盃前的最後一場熱身賽中才能熟悉世界盃用球
 
    勁爆體育2018世界盃:由於英格蘭足協和耐克簽訂了贊助協定,因此,三獅軍團只能在他們開始世界盃前的最後一場熱身賽中才能熟悉世界盃用球。
 
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受贊助合同影響 英格蘭無法提前熟悉世界盃用球

 
    《太陽報》認為,這一贊助商問題可能會讓三獅軍團處於劣勢,因為德國和西班牙等競爭對手早已經在熱身賽中使用世界盃用球。然而,在英格蘭與義大利的比賽中,他們使用的仍然是英超用球。這是修夫基公佈世界盃名單前的最後一場友誼賽,此外,耐克球也會在6月2日他們面對尼日利亞的友誼賽中使用。
 
    導致該情況發生的主要原因是此前英格蘭足協與耐克簽訂的每年3400萬英鎊的贊助合同,在此期間,英格蘭代表隊必須要使用耐克用球以及身著耐克服裝。經過協商,耐克只批准英格蘭在最後一場面對哥斯達黎加的友誼賽中使用世界盃官方用球。
 
    然而,同是耐克贊助的葡萄牙卻在與荷蘭的比賽中使用了世界盃官方用球,這一行為得到了耐克官方的允許。為什麼耐克會做出如此雙標的行為呢?《太陽報》分析認為問題還是出在合同上。耐克與英格蘭足協簽訂改了12年的豐厚贊助合同,他們自然希望自己的品牌能夠得到最大限度的曝光,這也意味著,哪怕只是訓練課,只要有電視轉播和攝像鏡頭,英格蘭代表隊都必須要使用耐克足球。
 
    不過根據瞭解,當沒有媒體出席訓練課時,英格蘭已經開始悄悄熟悉世界盃用球。
 
The Madden Sports 2018 World Cup: As the English Football Association and Nike signed a sponsorship agreement, the Three Lions can only be familiar with the World Cup ball in their final warm-up match before the start of the World Cup.
 
"The Sun" believes that this sponsorship issue may put the Three Lions at a disadvantage because competitors such as Germany and Spain have already used the World Cup in the warm-up match. However, in England and Italy, they still use the Premier League ball. This is the last friendly match before the announcement of the World Cup list by Schwylky. In addition, Nike will be used in their friendly match against Nigeria on June 2.
 
The main reason for this was the £34 million annual sponsorship contract signed by the England Football Association and Nike. During this period, the England team must use Nike and wear Nike. After negotiations, Nike only approved the use of the World Cup official ball in the final friendly match against Costa Rica.
 
However, Portugal, which is under the same Nike sponsorship, has used the World Cup official ball in the match with the Netherlands. This behavior has been allowed by Nike officials. Why Nike will do such double-label behavior? According to the analysis of the "Sun", the problem still lies in the contract. Nike and the English Football Association have signed a 12-year lucrative sponsorship contract. They naturally hope that their brand will get the maximum exposure. This means that even if it is only a training course, as long as there are television broadcasts and camera shots, the England team must Use Nike football.
 
However, according to our understanding, England has begun to quietly become familiar with the World Cup when there is no media attending training classes.
 
 

文章关键词:阿迪达斯 耐克 英格蘭 2018世界杯 劲爆体育