雅迪成2018年FIFA世界盃亞洲合作夥伴
2018-02-19 12:24:08
作者:卡卡
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Yadea presented as Regional Supporter of the 2018 FIFA World Cup™ for Asia雅迪成為國2018國際足聯世界盃亞洲地區合
Yadea presented as Regional Supporter of the 2018 FIFA World Cup™ for Asia
雅迪成為國2018國際足聯世界盃亞洲地區合作夥伴
The Chinese company Yadea, a market leader in the production of electric-powered motorcycles, bicycles and scooters, was today confirmed as a Regional Supporter of the 2018 FIFA World Cup™ during a ceremony held in Shanghai. As a Regional Supporter for Asia, Yadea will receive a range of rights, including LED board exposure during the event, access to tickets and brand association rights for its region.
雅迪是一家中國企業,是生產電動摩托、電動自行車及滑板車的龍頭。昨天在上海舉行的一場活動中,雅迪被正式授權成為2018國際足聯世界盃區域合作夥伴。作為亞洲區合作夥伴,雅迪將擁有一系列授權,包括世界盃期間的LED展板廣告,及亞洲地區門票及品牌合作權等。
“We are pleased to welcome Yadea to our line-up of Regional Supporters and are looking forward to working with them so that we can reach more football fans in such a major region for FIFA,” said FIFA’s Chief Commercial Officer, Philippe Le Floc’h. “Yadea appeals to young people and to a more sustainable lifestyle, two aspects that are extremely important to us.”
“我們很歡迎雅迪能成為我們區域合作夥伴大家庭中的一員,也期待與他們一道工作,為國際足聯在亞洲市場拓展更多的粉絲,”國際足聯首席商務官菲利浦•勒夫萊徹講道。“雅迪對年輕人很有吸引力,而且宣導可持續發展的生活方式,這兩方面對我們來說都很重要。”
Since its foundation in 2001, Yadea has become a high-end brand for electric-powered motorcycles, bicycles and scooters, focusing not only on manufacturing but also on research, development and sales, and currently export to 66 countries around the world. 自2001年成立起,雅迪已發展成為電動摩托、自行車及滑板車的高端品牌,不僅專注製造產品也注重產品研發和市場銷售,目前他們的產品已行銷全球66個國家。
“It is a great honour for Yadea to join as Asian Regional Supporter of the FIFA World Cup. Being one of the most watched sport events, the FIFA World Cup fits seamlessly with Yadea’s strategy of internationalisation and premium positioning,” said Yadea Technology Group President Liu Yeming. “Yadea will set its regional promotional campaigns in motion in parallel to the 2018 FIFA World Cup in order to engage with fans, so that more and more people can have access to premium-quality, electric-powered motorcycles, bicycles and scooters and enjoy a greener life.”
“很榮幸能夠成為國際足聯世界盃亞洲區域的贊助商。國際足聯世界盃,作為觀看人數最多的體育盛事,與雅迪的國際化戰略以及高端定位完美吻合。”雅迪科技集團聯席總裁劉曄明表示。“雅迪將配合2018世界盃的舉行積極在亞洲地區開展宣傳活動,吸引更多球迷,同時也讓越來越多的人有機會使用高品質的電動摩托、自行車及滑板車,享受更加健康環保的生活方式。”
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